Danelle German is the founder of the National Cat Groomers Institute. Prior to the NCGIA's founding in 2006, German had presented seminars regarding cat grooming. By late 2006, German realized the need to train people to properly groom a cat. This was evident in the amount of phone calls and e-mails received from frustrated groomers and disappointed cat owners alike. This resulted in German creating the NCGIA, the first feline-specific grooming instruction of its kind to be formed. Since the NCGIA's formation in 2007, German has also been a sought-after speaker, innovator and entrepreneur within the pet care industry. In her talks, she leads people into self-awareness and self-actualization, inspires them to find and pursue their own excellence, motivates humans to reach deeper within themselves as they learn to communicate with another species on a profound level. She espouses several simple truths along the way: never trust a cat; failure is not an option; every cat deserves the best groom and groomer. German is also the author of The Ultimate Cat Groomer Encyclopedia. This encyclopedia focuses on the cat grooming business, CFA-approved cat breeds, feline behavior, grooming and handling techniques, feline health, and case studies on cat grooming.